The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.
The UK Government will soon introduce the hotly anticipated Digital Markets, Competition and Consumers Bill created to see stricter enforcement of consumer protection laws related to online marketing of products.
Marine collagen supplement supplier Kollo Health has been found in breach of advertising regulations by the Advertising Standards Authority (ASA) for an ad claiming the product is the "secret to radiant, youthful-looking skin".
The Government’s decision to accept recommendations to limit the amount of THC in consumer cannabidiol (CBD) products set out by the Advisory Councill on the Misuse of Drugs (ACMD) has been met with mixed response by the industry.
CBD industry stakeholders should not accept the UK Food Standards Agency’s recent downgrading of the CBD Acceptable Daily Intake (ADI), with recent studies advancing our understanding and potentially opening up opportunities to push for higher levels.