Bala Murugan joins Vikatan Group as National Head – Sales adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Branding strategy pays off for Metro
Updated:
Updated:
Decision to award semi-naming rights of various stations evokes good response
Share Article
AAA
Revenue stream: Koyambedu Metro station’s semi-naming rights has been given to a builder. B. JOTHI RAMALINGAM
| Photo Credit: JOTHI RAMALINGAM B
Decision to award semi-naming rights of various stations evokes good response After Nandanam and AG-DMS Metro stations, Koyambedu station has found a sponsor to its name and it’s viaduct wears new colours, as part of semi-naming rights initiative.
According to officials of Chennai Metro Rail Ltd. (CMRL), Baashyaam Constructions has won the contract for semi-naming rights for Koyambedu station, now renamed Baashyaam Koyambedu Metro station. The viaduct at the station has been painted yellow and blue.