Good to see you two. How are you faring in this pandemic time. A little cabin fever, i must admit, im eager to get back to traveling again, i was getting sick of it before the pandemic and im eager to get out of california. How are you . Pretty good were all doing what we can to get through it. Even the movie contagion which said was going to happen Something Like this but it did not capture the full scope of what is unfolding, a gift to my first question about the book which is apocalypse never, very definitive statement unless surgeon wants and i missed, it implies certainty and worlds of interlaced, i describe her Current Situation as tripwires and landmines that are complex and largely unpredictable in the system. So are you confident when you say apocalypse never. Thank you andy, the argument of the book is that Climate Change is real but its not the end of the world and not the most serious environmental problem, ive been a climate activist for 20 years environmental for 30, i se
It didnt capture the full scope. To my first question in the buck which is apocalypse never, it is a very definitive statement that it implies certainty. I describe the Current Situation as landmines that are complex and largely unpredictable. Are you confident when you say apocalypse never . Guest well, thanks, andy. The argument is that Climate Change is real but its not the individual and it isnt the most serious environmental problem. In the extremism and exaggeration that the warnings of the pandemic were pricey and including coming from the coronavirus and hygiene and small farmers. So not to say that its impossible, but to say lets get our understanding of fixed rate. One of the most shocking things people dont know and i think this is where the news media deserves a lot of blame for this, as for the natural disasters over the last 100 years, they declined 80 to 90 over the last 40 years. There is no scenario in the report, and ive now written them all, for the number to reverse
I must admit. Im eager to get back to traveling again i was sick of it before the pandemic and now i cant get out of california. How are you quick. Pretty good were all doing what we can but even that contagion it really didnt capture the full scope. My first question about the book is apocalypse never its a very definitive statement and it implies a certainty in the world that is interlaced and that is largely unpredictable that complex systems are you confident apocalypse never and of course that depends on your definition of apocalypse. Yes. Thank you i argue in the book its not the end of the world even not the most serious environmental problem environmental activist as for 30 years what im trying to do here is like a cancer doctor a bunch of people say everybody will die of cancer in ten years and then say wait a second i dont like to see that level of exaggeration or extremism or alarmism are there scenarios you can imagine Climate Change destroying human civilization . Sure. Th
Pretty good. Were all doing what we can to share a moment, even those avoiding the contagion which supposedly presaged what was going to happenreally didnt capture the full scope. I guess my first question is about the book which is apocalypse never. Its a very definitive statement unless theres nuances that ive missed. It implies certainty in a world of interlaced. I describe our Current Situation as tripwires and landmines that are interlaced and complex and unpredictable in a complex system so are you confident when you say apocalypse never and i guess that depends on the definition of apocalypse. Thanks andy. The arguments in the book is Climate Change is real but its not the end of the world and its not even almost areas environmental problem. I plan climate activist for 20 years, and i see what im trying to do here is more if youre a cancer doctor and theres like a bunch of people are saying everybodys going to die of cancer or billions are going to die of cancer in 10 years goin
Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that their Business Model wasnt to sell products but so ideas and the lifestyle of belonging that they could then extend into kind of selfimposed branded cocoons and they c