Dec 22, 2020 | STATESCOOP
The company behind a popular state and local government communications platform says its new toolkit can help agencies understand if residents trust their messaging around the COVID-19 vaccine, providing insights into a critical part of coronavirus recovery plans nationwide.
The “COVID-19 vaccine toolkit” from software manufacturer Granicus launched Monday, providing state and local agencies with a real-time analytics platform to measure whether residents are clicking on or engaging with digital campaigns to encourage people to take the vaccine. Users thousands of state and local agencies across the U.S., according to Granicus CEO Mark Hynes can also access a database of content that other communities are distributing to their residents, including different email or texting templates, as well as data about which subject lines and text-introductions generate the most clicks.
Granicus Launches Vaccine Communications Toolkit to Help Governments Maximize Vaccine Adoption and Efficacy GlobeNewswire
2020-12-21
As the first vaccines are approved, Granicus ramps up digital communication tools and education resources for federal, state, and local governments
DENVER, Dec. 21, 2020 (GLOBE NEWSWIRE) Granicus, the leading provider of cloud-based citizen engagement technologies and services, today announced the launch of its Vaccine Communications Toolkit, a new set of tools and real-time data that will equip governments at all levels with proven solutions to build public trust in the vaccine, reach at-risk communities, and measure the effectiveness of national outreach programs. The toolkit includes several free tools, available to any local, state, or federal government organization, that are designed to accelerate vaccine communications strategies and boost their effectiveness.