generally operate. tip o neil being the prime example. mark, when we hear bob talk about ronald reagan as a complex man, as complicated, yet he did seem to be able to crystallize ideas very well to get them across to the american people, part of his great gift as a great communicator. how did you see him? as you were looking at him and his relationship with the press, as you were writing your book on ronald reagan, what was the key that you saw? i think ronald reagan will be remembered as one of the most important presidents of the last certainly 50 years. man of enormous accomplishments. some good, some not so good. but he would have never been able to accomplish half of what he did had he not had both a pr apparatus but especially he a