DUBAI: Uber, the global ride-hailing service, has launched an advertising division that will enable brands to market within Uber’s apps and even in an Uber. Uber’s advertising division was formed earlier this year under the leadership of advertising veteran Mark Grether, who has previously worked with Amazon Advertising, as the CEO of online advertising company Sizmek, and
Uber apps will soon see ads with the launch of the company's new advertising division. Uber is expanding its advertising business by creating an ads division dedicated to drive in a $1 billion revenue in the company by 2024.
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