brought barker to new places. i had never been up in an airplane, and i had never seen the ocean. i had not thought about landing an airplane on a carrier. reporter: after the war, barker landed radio jobs and married his high school sweetheart before breaking into television. it s time to play truth or consequences . reporter: barker s run lasted 18 years. that s beautiful. reporter: his smooth, hosting style got noticed by game show producer mark goodsen. he saw me working and he liked my work. he told me that he would like to have me do the new price is, right right. reporter: the guessing games and big prizes have made the price is right america s longest running game show and barker its most memorable ringleader. being on a stage, reaching