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Amyris To Acquire Beauty Labs April 16, 2021 Contact Author Hannah Fink
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Amyris brands will utilize Beauty Labs AI technology. Photo: Beauty Labs.
Sponsored These Amyris brands will utilize Beauty Labs AI technology to create personalized and connected consumer experiences as well as further accelerate the growth of Amyris s e-commerce revenue.
The parties expect to sign a definitive agreement and close over the next 30 days, subject to the successful completion of due diligence and customary closing conditions.
Mark Gerhard, founder of Beauty Labs, said, Our Beauty Labs team is excited to become part of Amyris and to help pioneer the next generation of digital consumer experiences. A connected consumer is the future of the beauty and wellness industry, and we are proud to be joining Amyris to bring a new level of sophistication to the consumer experience.
Amyris To Acquire Beauty Labs Combining Clean Beauty Leadership With Digital Innovation
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EMERYVILLE, Calif., April 14, 2021 /PRNewswire/ Amyris, Inc. (Nasdaq: AMRS), a leading synthetic biotechnology company active in the Clean Health and Beauty markets through its consumer brands and a top supplier of sustainable and natural ingredients, today announced that it has agreed to acquire Beauty Labs International Ltd. ( Beauty Labs ), a leader in AI technology that provides breakthrough connected consumer experiences to the beauty and wellness community.
Amyris is accelerating its growth and market leadership in clean beauty by adding digital innovation to further enhance the consumer experience of its family of consumer brands consisting of Biossance®, Pipette®, Rose Inc., JVN, Terasana, and Costa Brazil. These Amyris brands will utilize Beauty Labs leading edge AI technology to create compelling, personalized, connected c
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