TALKERS 2022 Addresses Concerns of Independent Radio Station and Small Group Operations. At the TALKERS 2022 convention held at Hofstra University on Friday, June 10, the first panel session of the day was titled “Independent Radio Station and Small Group Operations” and probed the issues most p .
The outlook for local advertising in 2022 is a little less positive than originally thought, according to BIA ADVISORY SERVICES, which has decreased its prior estimate for 2022 from $173.3 billion to $167.4 billion. The research firm cited "headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive" and "slower than anticipated growth" for the move, despite also predicting strong political ad spending .
Headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive prompted the reduced estimates
BIA Reduces Advertising Forecast Estimate radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research .