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Finally the timing was right : iZotope CEO Mark Ethier on new Native Instruments alliance audiomediainternational.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from audiomediainternational.com Daily Mail and Mail on Sunday newspapers.
NI & iZotope join forces
Audio processing and restoration experts
iZotope and software instrument veterans
Native Instruments have joined forces, and are now part of a new Audio Creator Group backed by investment firms
Fans of both companies software needn t worry about changes to their hugely successful product ranges the press release tells us that “There will be no structural changes to either entity, with both continuing under the same leadership, and with the same established teams” but it is anticipated that future products from both brands will benefit from the other s expertise and intellectual property.
About the move, iZotope CEO Mark Ethier has said: “iZotope and Native Instruments share the same mission to inspire and enable creativity. We both look to make it easier for engineers, producers and musicians to realize their creative vision, and together, we will be able to break down barriers that have stood in the way of that goal for decades. With i
Native Instruments and iZotope have joined forces to create an umbrella group focussed on new creative possibilities for musicians, producers, and audio engineers . The new allegiance will see both companies continue to operate under their own brands, with no structural changes to either organisation. The new group is backed by Francisco Partners, who acquired EMH Partner s majority shares in NI back in January this year. EMH also remain part of the new group. Mark Ethier, co-founder and CEO of iZotope, and Constantin Koehncke, CEO of Native Instruments, working alongside each other as co-presidents.
Of the new group, Mark Ethier said: “iZotope and Native Instruments share the same mission to inspire and enable creativity. With iZotope’s intelligent processing and Native Instrument’s innovative offerings, I can’t wait to see what artists will create.”