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Tractiv, a data tracking software startup, is facing financial struggles after a deal with Marvel Studios fell through due to layoffs at Disney and strikes in Hollywood. The company, which needs $600,000 to $700,000 to continue operations, is struggling to secure funding in a market with higher interest rates and reduced venture capital.
By Paritosh Bansal (Reuters) - Things were looking up for Tractiv in January, when the data tracking software startup was on the cusp of a deal with M.
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