When Marissa Vosper started the intimates brand Negative Underwear in 2014, she and her co-founder Lauren Schwab decided not to retouch women’s bodies in the.
How Often Should You Actually Buy New Underwear?
As an environmentally conscious consumer, I pride myself on buying and owning items that are not only good for the planet, but are made to last whether it s Tencel dresses, upcycled pants and skirts, or shoes made from recycled plastic bottles.
But if I m being honest, this eco outlook hasn t carried over to my underwear drawer, which is jam-packed with thongs, granny panties, and cheekies from all eras of life. Some pairs I wear constantly, while others are decades old. Many are either ill-fitting, frayed, or exclusively relegated to the gym.
Looking at my eclectic assortment of underwear, I began to wonder: how often should one purchase new underwear, anyway? And just as importantly, is it considered taboo to wear undies past a certain date? Though a recent viral TikTok recommended replacing your underwear every six to nine months, that seems untenable.
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A few months into the pandemic, speculation went wild about the variety of industries it might kill. Influencer culture. Real pants. Lipsticks! One of these prematurely announced casualties was the bra. Finding themselves in new and surprising lockdown conditions, famous and non-famous brassiere-wearers worldwide had stopped wearing them altogether, succumbing to the comfort or was it the sheer panic? this new reality brought. The media, looking for pandemic-inspired shifts in our closets, homes, and habits, ate it up.
This wasn’t the first time the bra was pronounced dead. A classic scene from