14 artists visualise endometriosis pain in a new campaign #painstories
The artworks were commissioned by AMV BBDO and form a Pain Dictionary, providing sufferers a way to better vocalise their complex pain.
Words
Despite estimations that one in ten women suffers from endometriosis, a condition that causes pain in your lower tummy or back, severe period pain and pain during or after sex, it currently takes an average of seven and a half years to be diagnosed. This is largely due to perceptions that pain related to periods is to be expected or is “normal”. A new campaign by AMV BBDO for feminine care brand Libresse aims to tackle this issue, supporting earlier diagnosis while highlighting the “gender pain gap”.