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This Swarovski Heiress Decided To Start Her Own Empire And Here Is Why

This Swarovski Heiress Decided To Start Her Own Empire And Here Is Why
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Swarovski crystal heiress Marina Rapahel explains how she achieved record-breaking sales by selling smaller handbags, donating to charity, and using snail mail to reach customers

Swarovski crystal heiress Marina Rapahel explains how she achieved record-breaking sales by selling smaller handbags, donating to charity, and using snail mail to reach customers ddavis@businessinsider.com (Dominic-Madori Davis) Marina Raphael, 22, launched her brand of luxe handbags in 2019. Despite the pandemic, she said she saw an increase in sales in 2020. To Insider, she reveals how she got her company through the past year. When Insider first spoke to Marina Raphael in July 2020, she was in the midst of leading her luxury handbag brand of the same name through the pandemic. A member of the famed Swarovski crystal family, Raphael launched her eponymous line the year before. It was being sold in high-end retailers such as Moda Operandi; it also captured the attention of Maxima, Queen of the Netherlands.

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Marina Raphael talks her company's stellar year: interview

Close icon Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Marina Raphael with her SS21 collection(1) Marina Raphael Despite the pandemic, she said she saw an increase in sales in 2020. To Insider, she reveals how she got her company through the past year.  When Insider first spoke to Marina Raphael in July 2020, she was in the midst of leading her luxury handbag brand of the same name through the pandemic.  A member of the famed Swarovski crystal family, Raphael launched her eponymous line the year before. It was being sold in high-end retailers such as Moda Operandi; it also captured the attention of Maxima, Queen of the Netherlands.

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Erdem adds inclusive sizing, but why do so few luxury brands embrace plus size women?

Erdem adds inclusive sizing, but why do so few luxury brands embrace plus size women? Chloe Street British luxury fashion label Erdem has announced it will introduce inclusive sizing, from a 6 to a 22 both online and in its Mayfair store, across all its forthcoming collections, starting with Pre-Spring 2021.   Erdem, which previously only offered larger sizes to bespoke clients, is “committed to making the brand inclusive for all.”   It’s a move that will see the label join a reasonably short list of luxury fashion designers who already offer larger sizing that includes Mary Katranzou, Roland Mouret, Mara Hoffman, Jonathan Simkai, Carolina Herrera, Christopher Kane and Diane Von Furstenberg.   

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