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Often called the ‘Green Generation’, those born between the 80s and the late 90s are happy to splurge on more sustainable purchases and are more likely to believe
But what about our politicians? In a pre-COVID world, the climate crisis was one of the most discussed topics in Europe, with most countries across the continent claiming to take it seriously. The EU recently launched the
‘European Green Deal’, aiming to transform Europe into the first carbon-neutral continent by 2050 - so on the surface it seems as if the future is bright.
But what happens when the millennials are the leaders themselves? We spoke to three young, professional Europeans pushing for green solutions.