Last modified on Sat 8 May 2021 15.19 EDT
A male underwear company that had its adverts pulled from social media and an appearance on a morning television show dropped has accused the industry of double standards when it comes to images of semi-clothed male and female bodies.
This Morning. The show then pulled the planned segment, which would have included a model in a pair of their opaque pants and a white shirt. Parker claims Moot were told that the showâs lawyers said it âwouldnât get past Ofcom [the broadcasting regulator]â.
Producers told the company that its segment would run at a later date, but the show stopped replying to emails and it never ran. âThere was a growing sense of something not being said in the calls in the run-up to the broadcasting date,â said Parker. âIt [an appearance] would have changed our lives quite dramatically.â