Dutch government shows real leadership
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January 16, 2021 10.00pm
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The Age, email letters@theage.com.au. Please include your home address and telephone number.
Dutch government .
Australia’s own scandal along these lines was perpetrated by the Morrison government (the so-called robo-debt scheme) – a scheme to claw back hundreds of millions of dollars from tens of thousands of impoverished Australian citizens.
After refuting the obvious for years, a full-scale investigation showed that robo-debt was a farce that devastated the lives of thousands of hapless Australians and the government is now committed to reimbursing those unfortunates hundreds of millions of dollars.
-Fredrich Hayek
Brand reputation is an ‘
opinion of opinions’. It is ultimately an informational derivation. A brand must confront itself with the reality of how others perceive it.
A connected digital world provides access and limitless opportunities to build and use reputation. To do this, a ‘cognitive approach’ is needed for processing reputational feedback. In academic circles this is called the ‘Epistemology of reputation’. It is a critical area for a brand’s evolution. It concerns the mapping and circulation of information. It foretells the construction of social norm. It deciphers what it is that elevates a brand to being a cultural icon.