It’s not an accident that Moncler has become the luxury outerwear brand of choice for young people, and its elaborate event in St. Moritz, Switzerland to celebrate its Grenoble line reflects how the brand has elevated its positioning and relevancy in the market.
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Moncler shuttled 150 guests – including Kate Moss, Anne Hathaway and Micheal Ward–to a picturesque pine tree-lined mountain top for its Grenoble show. British Vogue’s Laura Hawkins was there.