Concerns raised over potential investors being driven away by higher real property tax (RPT) in Cebu City. Business entities seek discounted fair market value, staggered implementation, and sustainable solutions. Impact on BPO industry highlighted. City Assessor explains basis for higher values. Calls to maintain discounted market value to support businesses. Proposal not yet final, subject to City Council deliberation. Ayala Land emphasizes need for sustainable increases. Clarifications on RPT revision provided. Updates to fair market value expected due to development. Forum attended by key entities.