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your business questions. let s get our board of directors in here to help. heather thomson is the creator of the shape wear line yummie by heather thomson and also one of the real housewives of new york city which you can see on bravo. and maria simon is the choeth of co-founder of yapp, a company that makes it easy for anyone to create their own mobile app. great to see both of you guys. it s more than just shape wear now, too. absolutely. we are expanding beyond shape wear. let s get right in to the first question. it is from a business owner who wants to hire top notch candidates. we have a very attractive company to work for, offering a full-time w-2 position working from home. so my question is, we re getting 8,000 or 9,000 resumes a year. how do we go through those resumes and make sure we have the best-qualified people. 8,000 to 9,000 resumes. that s a lot to go through. how do you narrow it down so you re only spending time on the good ones? i think it s a great quest
the wigs what does your infrastructure looks like, a little bit more about who you are, i think is important to your pitch. maria? so what i really loved going in the door, i love that you have a business that has great purpose in the world, and trying to make a profit. i just love the idea that you re helping people. you re real clear with that. what i thought maybe needed some work, you could do in a real pitch was two things. one was why you? what about you is authentic to this wig opportunity? i wanted to know your personal story. i wanted to connect with you on a personal level, given how personal this business i can imagine really is. and i wanted to hear about your distribution and marketing. how do people know about wig capital? how would you know to go to you to find a wig? all right. and that is good. a seven from two women who both have built successful businesses. so congratulations. thank you so much for coming on the program and good luck with everything. good luc
hi there, everyone. i m j.j. ramberg and welcome to your business. creating a really strong company culture does not happen haphazardly. it takes a lot of thought, a lot of effort, and a lot of time. i recently visited a baby-sitting company here in new york city whose founder has developed one of the clearest and strongest company cultures that i ve ever come across. and, it s paying off. kristina wilson has more than 100 contract employees. there s an opera singer, an actor, a musician. so what kind of company does kristina run? a talent agency, perhaps? nope. a baby-sitting service. groundhog was not the kind of groundhog who liked to hibernate. we re a child care agency, exclusively staffs artists as our baby-sitters. reporter: she started sitter studio in 2005. an artist herself, who had a hard time working a full-time job and practicing her craft, she saw an opportunity to create a company that would cater to the lifestyle of people working in the arts. and fill
in here to help. heather thomson is the creator of the shape wear line yummie by heather thomson and also one of the real housewives of new york city which you can see on bravo. and maria simon is the choeth of co-founder of yapp, a company that makes it easy for anyone to create their own mobile app. great to see both of you guys. it s more than just shape wear now, too. absolutely. we are expanding beyond shape wear. let s get right in to the first question. it is from a business owner who wants to hire top notch candidates. we have a very attractive company to work for, offering a full-time w-2 position working from home. so my question is, we re getting 8,000 or 9,000 resumes a year. how do we go through those resumes and make sure we have the best-qualified people. 8,000 to 9,000 resumes. that s a lot to go through. how do you narrow it down so you re only spending time on the good ones? i think it s a great question. one key thing i heard him say is work from home. one
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