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Consumer Brands Announces New Task Force Aimed at Bringing Visibility and Collaboration to Supply Chain Challenges New Supply Chain Health and Performance Task Force Consumer Brands Announces New Task Force Aimed at Bringing Visibility and Collaboration to Supply Chain Challenges ARLINGTON, Va. and CHICAGO, June 02, 2021 (GLOBE NEWSWIRE) The Consumer Brands Association today announced the creation of a new Supply Chain Health and Performance Task Force aimed at increasing visibility and easing supply chain pressures felt across the consumer packaged goods industry. Comprised of 15 CPG companies working in partnership with real-time supply chain visibility platform FourKites ®, the task force will leverage FourKites’ predictive visibility and machine learning capabilities to create an “air traffic control” system giving members a real-time view of their transportation footprint to identify shared bottlenecks and inefficiencies within the supply chain.

United statesMaria rey marstonPriya rajagopalanTom madreckiMarianna vyridiPerformance taskConsumer brands associationChain healthCola companyNew supply chain healthPerformance task forceBrands announces new task force aimedBringing visibilitySupply chainSupply chain healthBrands vice president