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What Comes After Sustainability? Emily Farra © Photo: Courtesy of Dôen A look from Dôen’s spring collection, made with OEKO-TEX certified silk georgette. In the brand deck I received from Maria McManus earlier this year, photos of her recycled cashmere sweaters, organic cotton button-downs, and recycled nylon leggings were interrupted by a line of text: “We are not perfect,” it read. “We offer a better option, a less harmful way to dress.” It was a surprise, though it’s hardly a radical statement. Of course no brand is perfect. Still, the tendency for most is to amplify or exaggerate their sustainability efforts, not deliver them with an asterisk. We’ve reached a point where designing an Earth Day capsule or introducing a few recycled fabrics is all it takes to be a “sustainable brand,” a vague categorization made hazier by the lack of standard definitions for

Maria mcmanusAngel changKirsty humeKatherine klevelandEarth dayChristy dawnPlanned parenthoodமரியா மக்ம்யாநஸ்தேவதை சாங்கியர்ஸ்டீ ஹியூம்பூமி நாள்கிறிஸ்டி விடியல்திட்டமிடப்பட்டுள்ளது பெற்றோர்நிலை