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Enterprise Estonia launches tourism campaigns in Baltics, Poland, Finland
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Tourism entrepreneurs believe that labels saying You are safe here could increase sense of safety for the upcoming season, giving tourists confidence that all Health Board requirements are met at the particular location. The Enterprise Estonia campaign began in Pärnu and Tartu last year and 270 companies have applied and received the designation.
In addition to Tartu and Pärnu, the islanders of Saaremaa have gotten off the tourism season blocks best this year, hoping that You are safe here labels could lead to a successful summer. As of yesterday (Saturday - ed), we had 52 members. Accommodation and catering entrepreneurs make up most of that with some leisure locations also included. But for foreign tourists, the knowledge of us coming out and announcing that we are dealing with safety and it is critical to us - it is a criteria of choice for them, Saaremaa municipality tourism specialist Kristina Mägi told ERR.