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Ryssdal: I wonder if you find people paying more attention to packaging, both, you know, how it looks when it shows up on your doorstep. But also, you know, some of the not-greats. I mean, I personally, I can’t tell you how many cardboard boxes from Amazon we’ve recycled in the past 12 months, right? It’s just a mountain of stuff.
Reynolds: That’s exactly what people are noticing. And I would say cardboard has increased based on, you know, the, the single-unit size, but there’s a mountain of packaging that exists in retail and food service as well. It’s just hidden in the back room, and the consumer doesn’t see that. Well, I was watching a commercial, might have been an insurance commercial, the other day where they have the “strongest man in the world” breaking down boxes for somebody, so it’s captured the zeitgeist a little bit in that people are aware of packaging, and as such, they’re asking brands to be more aware of it and address