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The Best Ski Labels to Shop in 2023, From Newcomers to Heritage Brands

Shop the best ski labels offering fresh, fashion-forward takes on the category, from Moncler and Perfect Moment jackets to Cordova ski suits and Halfdays sets.

11 Best Women s Ski Pants 2023 - Forbes Vetted

Publications from all previous Olympic Games in France now digitised by the Olympic Studies Centre

Publications from all previous Olympic Games in France now digitised by the Olympic Studies Centre
thenewsmarket.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenewsmarket.com Daily Mail and Mail on Sunday newspapers.

The Eternal Allure Of Ski Chic: The Trend That Doesn t Date

“A girl can look sexier in ski clothes than in a bathing suit,” pronounced Fred Picard, the self-styled “international authority on glamour in the snow”, in 1957. Picard was a Swiss designer who moved to the US to open his own ski clothing store in Sun Valley, Idaho – the favoured schussing spot of Clark Gable, Ingrid Bergman and Norma Shearer. A master salesman, he sold skiwear to the US Olympics women’s ski team and Nordic sweaters to “tanned and shapely young women and well-muscled college men”, according to the New York Times. It was not unusual for him to say things like: “A beautiful girl is never more radiant than when her cheeks are glowing and her eyes sparkling from healthful outdoor exercise at 10 below.”

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