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In terms of rivalries, the one between Nike and Adidas is up there with the best of them. The battle between the top two rival sportswear giants battle has long been waged and shows no sign of slowing down – instead, it is exploding into new arenas such as the metaverse and, most notably, high fashion. A slew of collaborations.
H&M fighting to save fanbase after social media backlash 12:36 | 13/04/2021
Fashion retailers like H&M have suffered from negative comments, photo Le Toan
As a consequence of integrating the ânine-dash lineâ map into online shopping websites in the Chinese market, a great number of local young people have called for a boycott on the Swedish fashion brand, causing a week-long desert atmosphere to drift over most of its outlets in Vietnam.
Xuan Huong, a 22-year-old student based in Hanoi, said that as soon as the case flared up, she became no longer interested in shopping with H&M.
âI was very disappointed,â Huong stressed. âI used to be a fan of the brand because of the reasonable prices and eye-catching designs of most items. But from now, I may never purchase anything from H&M due to its disrespect to Vietnamese consumers who they have earned from for more than three years.â