obvious, but two things i have to say, it always takes longer and costs more as a small company or start-up business as anyone ever imagined. if you don t start with some kind of because to put a pin in the ground, you ll never know whether you re making your numbers or not. the other part of the answer is cfos or controllers are hires that ceos and entrepreneurs tend to think of as extra weight, overhead. but i ll tell you one ceo who made a ton of money said when he hired a cfo, it was the best hire he will ever made. so the cfo is not just for big companies. we now have the top two tips you need to know to help you grow your business. let s introduce our panel and get their advice. chris molnar is the founder of good life clothing. and marcus vistta is ceo and founder of babel. so tell me one tip you ve learned along the way, because you ve grown quite a successful company. i would say, own your failure and learn from it.