At Hopdoddy Burger Bar near the University of Florida campus in Gainesville recently, Van Morrison crooned “na na, Natalia” and the Sauce Bar was fully stocked. The menu advertised the usual gluten-free and vegan options, as well as something more unusual: beef purporting to “save the planet, one bite at a time.” The Austin-based chain buys the meat from ranchers who use eco-friendly agricultural techniques. The burgers - about $4 more expensive than the traditional ones - are designed to appeal
How meat and milk companies are racing to ease your climate guilt
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Meat companies like Tyson marketing climate-friendly burgers, but experts are skeptical
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