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Elders Insurance and The Core Agency highlight genuine human service in the digital world

June 7 2021, 9:41 am | BY Ricki Green | 1 Comment Independent creative agency, The Core Agency, has launched its latest campaign for long standing client, Elders Insurance, building on the brand’s core idea, ‘Our way never gets old’. The new campaign of TVCs, press and digital went live yesterday and, like previous campaigns, uses real Elders Insurance agents in the stories. It features two very different, yet contemporary, small business owners – a farmer and a microbrewer – who have adopted the latest technology to help run their operations. The stories highlight how much they value the ‘human’ partnership of their local Elders Insurance agent in our fast-changing digital world.

Marcus croppCraig griffinAndrew mccowanJon skinnerDavid hirschRebecca turnerSara foaleHamish macgregorMonique pardaviNicole reedJoseph rosslindChristian finucaneYasi phillipsMedia companyDirectors groupScore agency

Elders Insurance launches new work, building on Our way never gets old platform

Elders Insurance launches new work, building on Our way never gets old platform
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Marcus croppCraig griffinAndrew mccowanJon skinnerDavid hirschSara foaleRebecca turnerHamish macgregorNicole reedMonique pardaviJoseph rosslindChristian finucaneYasi phillipsMedia agencyDirectors groupScore agency

Still Six Lives begins campaign to raise awareness of stillbirth

Still Six Lives begins campaign to raise awareness of stillbirth Content Warning: The following article discusses stillbirth and pregnancy loss For those that need support contact Stillbirth and Newborn Death Support: www.sands.org.au February 15, 2021 3:38 The anxious wait for a baby’s heartbeat to be found during an ultrasound has been captured by Still Six Lives for an ad raising awareness of stillbirth. Still Six Lives aims to lower the number of stillbirths which occur in Australia, by increasing awareness of preventative measures. The Federal Government-backed initiative is being implemented by Red Nose, SANDS, the Stillbirth Foundation and Stillbirth Centre of Research Excellence.

Matt whiteDevon robertsThomas hylandJasmine gaynorMarcus croppFiona miller nwokeEiman osmanAlex smithHazel tiernanEd bechervaiseKeren ludskiLeigh brezlerZoe wilkinsonMarc walkerNana derkyiAlex wadelton

Icon Agency launches Still Six Lives campaign to help reduce the rate of stillbirth in Australia

February 15 2021, 10:58 am | BY Ricki Green | No Comments Icon Agency has launched a national awareness and education initiative aiming to lift the lid on the hidden tragedy of stillbirth. Still Six Lives is funded by the Federal Government and delivered by a consortium of established Australian organisations with a focus on pregnancy loss: Red Nose, including SANDS (Stillbirth and Newborn Death Support), Stillbirth Foundation and Stillbirth Centre of Research Excellence. It is part of a larger 10-year national action plan to tackle the rate of stillbirth across Australia. Still Six Lives has been developed to help reduce the risk of stillbirths through education around three proven behaviour tactics. It’s hoped the campaign will work to dispel the sense of shame that surrounds stillbirth and break down social barriers that prevent parents of stillborn children receiving the love and support they need.

Matt whiteDevon robertsThomas hylandJasmine gaynorMarcus croppFiona miller nwokeEiman osmanAlex smithHazel tiernanEd bechervaiseKeren ludskiMarc walkerNana derkyiAlex wadeltonPrue hunterCraig macintyre