Being one of the main trade markets on the agenda for every executive looking for opportunities in the competitive Asian market, ATF (Asia TV Forum) starts today its 24th edition till December 7 at the Marina Bay Sands, in Singapore, where it’s bringing together the top players of the region, within Western executives eager to find out what s in at the continent.
The ATF Leaders Dialogue slate of sessions today ahead of the market’s official opening tomorrow included Marco Nobili and Beverley McGarvey discussing the crucial role of partnerships in Paramount+’s expansion plans.
Paramount+‘s plan for growth in Asia-Pacific is taking shape. Replicating the global Formula 1 promotional deal the streamer struck with Formula 1 in the…