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Benton County’s New $15,000 Logo, Behind the Scene Look
February 10, 2021
On January 1, Benton County changed out its historic logo for something new. The rebranding included the new icon and logo, color scheme, designated brand font, and sub-brand logos for each County department.
Benton County Public Information Officer Alyssa Rash says that the County paid $14,900 for the County rebranding. The work was budgeted pre-COVID from the Public Information Fund.
“In fact, the consultant’s work was completed by February 2020, before COVID was in Benton County,” Rash wrote in an email.
Madison Ave. Collective (MAC) in Corvallis was the design firm selected for the project. “They were chosen because it was important to the County that a local firm be used,” Rash wrote.