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As of Sunday, April 18, half of American adults had received at least one vaccine dose, a remarkable milestone. Along with the effort of taming the pandemic, there is positive news on all fronts stronger economic growth, job gains, consumer spending and confidence.
Skift Research’s March Travel Tracker survey findings reflect all these recovery stories. Travel rate in March jumped to 35.3 percent, marking the biggest two-month increase since travel hit rock bottom in April 2020. Americans who expected to increase their travel spending also reached the highest number since February 2020, at 45 percent.
However, we need to remain sober that a full travel recovery hinges on ending the pandemic, not just in the U.S. but across the globe, of which mass vaccination is only the first step in the right direction. While it’s encouraging to see that getting the Covid-19 vaccines is definitely a driver for more travel, the fact that 31 percent of surveyed respondents said getting