Marcelo Behar News Today : Breaking News, Live Updates & Top Stories | Vimarsana

to the beauty industry, and the struggles of a world famous brand. when ethical beauty chain body shop was taken over by l oreal in 2006, it was accused of losing touch with the activist spirit of founder dame anita roddick, partly because of l oreal s links to animal testing. the chain struggled for a decade before it was bought in 2017 by brazilian beauty giant natura, which also owns avon. the company is now trying to return body shop to its ethical roots, saying activism is a vital part of the brand, especially to today s consumer. marcelo behar is vice president of sustainability and group affairs at natura. it is great to have you in the programme. when i was growing up, body shop was an absolute disruptor. we all knew anita roddick, we all knew what she stood for and the fact she was against animal testing. there was huge disappointment when the two bought body shop. it lost that sense of urgency, didn t it? l oreal bought

World famous brandAnita roddickAnimal testingBeauty chain body shopBeauty industryL orealActivist spirit of founder dameBody shopBeauty giant naturaVice presidentGroup affairsMarcelo beharAbsolute disruptorDidn t