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Beyond 2020 – Survival of the smartest

Beyond 2020 – Survival of the smartest The ASBCI’s Beyond 2020 event series concludes in May with a digital conference that will discuss the route to a smarter future for fashion. 29th April 2021 After a year of disruption, the need for change has never been so apparent. The fashion industry must get smarter, more agile, more transparent, and more sustainable. Speakers at the Association of Suppliers to the British Clothing Industry’s (ASBCI) Beyond 2020 – Survival of the Smartest conference on 12 May 2021 will dissect what ‘smartification’ really means and explain how fashion businesses can apply smart principles to ensure they are fit for purpose for the coming decade and beyond.

Challenge big brands on green washing - Simon Cotton

© Supplied Sign up for our daily newsletter featuring the top stories from The Press and Journal. Thank you for signing up to The Press and Journal newsletter. Something went wrong - please try again later. Sign Up High street fashion retailers can win shoppers’ trust by challenging “green washing” by big brands, the boss of Johnstons of Elgin will tell global industry leaders this week. Simon Cotton, the Moray cashmere firm’s chief executive, believes sustainability is now “the only game in town” in the sector and shop chains have an opportunity to become “trusted intermediaries” for consumers. Mr Cotton said “people don’t trust brands” in the textile fashion industry, because of their tendency to make a “big splash” about one part of their production to publicise their green credentials, while ignoring other parts of their processes.

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