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Vungle Acquires GameRefinery, a Leading SaaS Mobile Gaming Analytics Company
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Acquisition brings further innovation to Vungle s mobile performance advertising platform by offering contextual targeting and creative intelligence features
SAN FRANCISCO, March 2, 2021 /PRNewswire/ Vungle (
www.vungle.com), a leading mobile performance advertising platform, announced today the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. GameRefinery s Game Intelligence platform provides developers with retention and monetization insights through its cloud-based developer tools for world-class studios such as Zynga, King, Rovio, Ubisoft and more. The company s deep contextual data sets across 160,000+ gaming apps bring unique and innovative targeting capabilities to Vungle s platform, helping advertisers deliver contextually relevant campaigns and increase user acquisition p