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The stars are aligning on multiple relevant fronts: consumer behavior, legislation, technology, and data management and capacity. This confluence of advancements
is slowly but surely unlocking the potential of active and intelligent packaging.
For those who are blind and partially sighted, buying food and beverages often poses problems. Knowing the ingredients of a product, whether it contains allergens, or often simply what it is, can often be difficult when packaging does not communicate this effectively to them. According to research conducted by the Japan-based tech company Roland DG, many blind and partially sighted people are still dissatisfied with existing packaging.
A roundup of the Sustainable Packaging Summit 2023 packagingeurope.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from packagingeurope.com Daily Mail and Mail on Sunday newspapers.
The packaging industry is adopting enhanced QR codes to improve accessibility for visually impaired consumers, ensuring information is available through simple, scalable solutions.