Bioenergies
longwear make-up with over 90% natural ingredients: the range’s 18 mascara, eyebrow mascara and eye shadow products can now be obtained on
. Instrumental tests and clinical studies demonstrate performance on a par with the best conventional products on the market: this is the first time a brand with over 90% natural ingredients has delivered such a performance.
The LAST range of products will be available for purchase from 2 p.m. on Monday 14 June 2021 on www.colors-that-last.com.
Marc Delcourt, Chief Executive Officer of Global Bioenergies, explained: “This is a major step forward for us: Global Bioenergies had to reinvent itself to produce this range of ultra high-performance products of outstanding sensory and colour qualities. We are demonstrating our tangible commitment to the environment by establishing naturalness in the cosmetics segment, where it was still virtually absent.”
(Page 1) Global Bioenergies (Evry, France) has taken a major step towards scaling up its isobutene bio-production process and is setting up a new supply chain to
Cosmetics brand LAST to launch in June 2021 Paris, 4 May 2021: Global Bioenergies today announces the upcoming launch of its "LAST" longwear cosmetics brand in June 2021. 18 products will comprise
longwear
, transfer-resistant and waterproof eye make-up to use natural ingredients. This groundbreaking performance is based on the renewable isododecane produced by the Company as the main ingredient of its formulations. Products have been designed with
over
90% natural ingredients and packaging to minimise their environmental footprint.
Late 2019, Global Bioenergies installed a cosmetics formulation unit in its Evry R&D lab, which produced the first eye make-up prototypes to achieve long-hold performance with natural ingredients. It then put together a special-purpose team of experts covering all aspects of the cosmetics industry, including formulation, regulation, packaging, artistic direction, marketing, communications and e-commerce.
Prototypes were refined and went into industrial production at one of Europe’s leading make-up manufacturers. Packaging made from mineral (glass or metal), biosourced or recycled materials was specified, designed and prototyped.
Sybille Hamaide
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A pile of harvested sugar beets is pictured in Hem-Lenglet, France, October 5, 2020 REUTERS/Pascal Rossignol/File Photo
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French biotech firm Global Bioenergies (ALGBE.PA) announced a new brand of make-up on Tuesday, with long-lasting products made from sugar beet residue rather than petrochemicals.
With backing from French cosmetics giant L Oreal (OREP.PA), Global Bioenergies is betting on growing interest in natural alternatives to synthetic substances for make-up products.
The French firm has developed a process that turns residue, chiefly from sugar beet and some wood sugar, into isododecane, which is the main ingredient in long-lasting make-up products, such as waterproof mascaras or long-lasting liquid lipsticks.