mccain last time, some of them are pure undecided this time. they really were all over the swing voter map. and then we did a group of latino moms in las vegas, who were also a mix as well. and it was a fascinating look at how they really grapple with the decision that they re going to have in november. but margie, just so i understand walmart s position on this, is most of your research about trying about walmart trying to serve these people better as customers and the political stuff is just a sidebar, in effect, in the focus groups? no, this isn t about custom you know, their shopping behavior or anything related to them as customers, this is really just about their views as moms, and how they view the political dialogue, how they re viewing the election. we talk to them in 2010. they said that they had voted for obama in 2008, then they leaned a little bit republican. they voted decidedly republican in november of 2010. they seemed more up for grabs. we did focus groups las
joining me now, one of the pollsters who conducted the focus groups, margie o maro, president of momentum analysis, and lisa menendez, a host of huff post live. mar margie o maro, why did walmart conduct focus groups with these women? this has been an ongoing analysis that we ve been talking to these moms over the course of a couple of years, through surveys and focus groups, and really, as far as walmart s involvement, it s really to see what these moms think. and we ve, i think, really injected the views and positions and needs of these moms into the political dialogue. the focus groups that we did last weekend in a couple different states were swing moms. some of them were leaning obama, some of them were leaning romney, some of them voted for