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Mapp, one of the largest independent marketing platforms, looks back on strong growth in the 2020 financial year. The company closes with record year-on-year growth in new customer business of 73%. At the same time, the average contract value has tripled, which underpins the recognition of insight-led customer engagement among medium-sized companies and enterprises.
COVID-19 has caused a massive acceleration of digital transformation and online business models in marketing. The necessity of regular online exchanges with consumers through a targeted strategy to trigger profitable interactions has caused many companies in the past year to invest heavily in marketing analytics, personalisation, automation, and digital customer activation.