The global manufacturer of fragrance and beauty ingredients has launched a research programme exclusively focusing on the silver generation. Dubbed “Silver Radiance”, the initiative aims at improving the quality of living while ageing, through the emotional, behavioural and physical benefits of fragrances.
In a context of a growing ageing population, Givaudan has deepened its understanding of the needs of the over-55s through consumer research with data collected from more than 7,000 seniors.