Generally, there is a consensus that the age of conspicuous consumption has to end – or, at least, be reduced. Products need to get smaller, packaging needs to get more efficient, and consumer behaviour needs to shift. While consumer surveys show that modern consumers are willing to make these changes, Manush Barvar, co-founder of Brauzz and one of Paris Packaging Week’s eleven Future Leaders, thinks it falls to innovative companies to help make it happen on a global scale. Interview.
Manush.
Paris Packaging Week has announced the winners of its first ‘Future Leaders’ programme, a group of young professionals from across the packaging sector who embody the industry’s newest generation.
The Class of 2024 includes representatives from packaging manufacturers, design agencies, and brands, as well as a mix of start-ups and well-established businesses, from France, UK, South Africa, USA and the Netherlands: Maria Baranova, CSR Project Leader at French beauty packaging specialist Albéa..