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Jennifer Lo is living proof that an eye for aesthetics can be inherited.Based in Makati City, Metro Manila, the third-generation entrepreneur has carried on her family s business of handicrafts, the Larone Crafts registered in 1984.Growing up, she helped her mother during trade shows observing how business was conducted with foreign buyers and taking minutes of business meetings.After completing a short course on Manufacturing Management at the Fashion Institute of Design and Merchandising in Los Angeles in 2006, she worked with various fashion companies before coming back to the Philippines to help in her mother s handbag business. I m the steward of my parents and grandparents hard work. My goal is to make the business sustainable for another 20 years, shared Jennifer.Operating out of a compact 500 square meters office that includes a production floor and warehouse on the top storey, she exudes a hands-on demeanor.Tradition à la mode: When tradition meets fashionThe designs

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