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Manila Mayor Isko Moreno and Senator Manny Pacquiao (Facebook/Top Rank) WR Numero Research (WRN Research), which released the first ever Social Media Political Influence Report, used big data analytics to reveal who among the political personalities on social media have a high engagement and positive sentiments. “Among personalities studied, Manila Mayor Francisco “Isko” Moreno Domagoso (+39 percent) and Senator Emmanuel “Manny” Pacquiao (+37 percent) are the most influential political personalities in Facebook. They both have highly active personal Facebook pages and are regularly talked about in both mainstream and alternative media,” the report said. Former Senator Antonio Trillanes IV is the least influential among the candidates with an overall influence share of -6.69 percent. This meant that his engagements on social media “are consistently received negatively by the online public.”

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