Suburban homes with their nuclear families. Homes i like ike, its so simple and k it conveys that happiness. This idea, however, is a myth and its a political is construction. The 1950a s in fact was a time wroughtth with racial discrimination, conflicts, intense political and social pressures to conform to a suburban ideal that imposed gender hierarchies and mandated heterosexuality in the law. It wasimpose a time in which anticommunism targeted the liberal reform impulses of the new deal and frequently anticommunists took away civil liberties. And these are all different areas of political pressures in. Terms of enforcing certain ideals and resisting against and those that we will look at next week. But i like ike as a political construct shifted attention awa from those divisions and it and created a sense of consensus. In many ways again this is political construction. Co at the root of it was a very innovative and transformative Marketing Campaign that transformed a military hero