To mark its one-year anniversary, the app has launched Mitron Club, Mitron Academy and Mitron On-Demand to help create engagement and excitement between the creators and users.
Mitron TV aims to double its user base to 100 million over the next six months as the Indian short-video firm introduces new monetisation mechanisms for creators on the platform, a top company executive said. The company, which has completed one year of operations, had seen strong jump in user base after the Indian government last year banned a number of apps with Chinese links, including Mitron TV s rival TikTok. It s been a very exciting journey in the first year, we more than 50 million net installs (downloads) on the platform, organically. We started as a two-member team last year, now we have more than 55 members, Mitron TV co-founder and CEO Shivank Agarwal told PTI.
The new initiatives from the short-video app will help in creating engagement between creators and users Delhi, April 13, 2021
Short-video app Mitron has completed one year of successfully providing entertainment to Indians. Mitron enables citizens to showcase their talent and share views and opinions freely in short videos.
In a span of one year, Mitron TV has seen over 50+ million downloads on Google Play Store. After the success of its one-year journey, the app is  bringing in new initiatives on the platform such as Mitron Club, Mitron Academy and Mitron On-Demand, helping to create engagement and excitement between creators and users.
Short-format video app Mitron TV has announced the appointments of Rajiv Patki and Rumit Anand. Patki moves from Oyo where he was part of the strategy team. He has been appointed as head of product and strategy at Mitron TV. Anish Khandelwal, co-founder and CTO, Mitron, said, “I am pleased to welcome both Rumit and Rajiv to the Mitron family. We are proud of the rapid strides that we have undertaken as a business and the impact that we have made in the short-format video app space in such a short period of time. At this crucial juncture of our business, our focus has been on building a strong product infrastructure. Rumit and Rajiv coming on board further fuels the product growth and innovation. I have no doubt that we will continue to go from strength-to-strength as we continue our journey in 2021.”
The short video platform has been on a hiring spree to bolster core leadership.
03 Feb, 2021 - 02:48 PM IST | By indiantelevision.com Team
KOLKATA: Indian short-format video app Mitron TV announced strategic hires to the senior management team amid a period of explosive growth. Ex-Republic executive Rumit Anand has joined Mitron as vice president of product. Rajiv Patki, who previously was at OYO, has been appointed as head of product and strategy. Mitron has been on an aggressive hiring spree, having welcomed a cohort of new talent over the last few months in a bid to bolster its senior leadership team.