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The genesis of corporatese | The Manila Times

THE habit of writing or speaking English corporatese begins harmlessly enough. It starts with snappy little jargon like concretize, prioritize, optimize, energize, synergize, and operationalize. Then it becomes a mild neurosis of talking and writing in euphemisms and fancy diminutives on one hand, such as describing a particularly big company loss as a tactical setback or a strategic retreat, and, on the other hand, using equally fancy superlatives such as back-to-basics strategy, best-in-class initiatives, interactive multidimensional feedback loop, and the classic ENRON bluster that says laser-sharp focus on earnings per share. Then the neurosis quickly grows into an overwhelming compulsion, an inner voice that incessantly whispers to one s ear that to stay on the clear path to success in the corporate world, one should never catch himself being too honest or too forthright with his English.

The Manila Times joins Google-FT Strategies program

THE Manila Times Publishing Corp. has joined a program aimed at exploring reader-revenue models for publishers who are looking to diversify their income streams and earn revenue directly from readers such as launching subscriptions or membership propositions.

The Manila Times joins Google-FT Strategies program

THE Manila Times Publishing Corp. has joined a program aimed at exploring reader-revenue models for publishers who are looking to diversify their income streams and earn revenue directly from readers such as launching subscriptions or membership propositions.

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