In this week’s new products roundup, Coca-Cola teams up with Riot Games to launch the ‘Ultimate’ gamer-focused flavor, Liquid I.V. debuts its first sugar-free product and Boxed Water, 100 Coconuts and Karma Hydration launch fruit-forward offerings sure to keep consumers hydrated in the summer heat.
The #1 Global pre-workout brand, C4, is back with another must-have product, C4 Ultimate x Wounded Warrior Project Pre Workout Powder, the most recent in a line of products launched in partnership with the Wounded Warrior Project (WWP), a nonprofit committed to helping veterans and active duty service members.
C4 Energy, one of the fastest-growing energy drink brands in the United States, announces its partnership with Wounded Warrior Project (WWP), a nonprofit committed to honoring and empowering the nation’s post-9/11 wounded veterans and their families.