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Mount Faber Leisure Group names PR partner for Singapore and regional key markets Details 11 June 2021 Mount Faber Leisure Group has appointed Upcycle Communications to oversee PR duties for Singapore and key regional markets following a pitch. The 12-month retainer sees the agency helming responsibilities such as strategy, media and KOL relations, partnerships, crisis communications, from planning through to execution, for brand and tactical media campaigns. According to the brand, Upcycle Communications was selected partly due to its focus on sustainability, which aligned with the group s strategy as well as Sentosa’s sustainability commitment and Singapore’s 2030 Green Plan. The group started 2021 announcing its new attraction SkyHelix Sentosa, scheduled to launch in 2022. Through the launches and ongoing communications campaigns, the Upcycle team will drive awareness of the Mount Faber Leisure Group brand and its values of offe

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