second thing is marketability take neymar for instance he has eighty five million followers on instagram that s more than barcelona or his old club and paris century man his new club combined with a player like that in your team will guarantee to sell shirts and bring new fans to the club now if a player is allowed to leave before the end of his contract the fifo rule book says that his selling club must receive some kind of compensation a couple of things affect how much they get the first is age these days young players with a bright future the mind a much higher transfer fee than all the players think it s mandela transfer dortmund to barcelona by. the second thing is talent is the reason name was worth two hundred twenty two million euros and i am only worth around half that much or maybe half that much or or actually maybe half.