But there can be a down side to winning the lottery because believe it or not, one study says people who win the jackpot are twice as likely to go bankrupt as the average person. Some call it the lottery curse. Remember hitting new yorks lotto for all those millions . Reporter its a curse they know well. They are lottery pioneers who made commercials together. Jackpots in the millions. Reporter in the early 1980s, they were the first people to ever win 5 million each in a lotto. That may sound small today, but back then, it was a worldrecordsetting jackpot. It made them instant celebrities. And when curtis showed up at his press conference, he made news for more than just winning. I came over there with my wife and my girlfriend. This is my wife, barbara, and this is my wifetobe, jackie. That was really something during that time because people just couldnt believe that i would go to a press conference with my wife and my girlfriend. Reporter unfortunately, the men are no longer known